TL;DR
The first Franchise Consumer Experience Report of 2023 discusses consumer expectations and marketing strategies in a post-Covid economy. The report suggests that a combination of effective marketing and pent-up demand could make 2023 a rebound year for consumer marketers.
Welcome to 2023’s first Franchise Consumer Experience Report! With a return to in-person shopping and face-to-face transactions, consumers in 2023 have returned – but with different expectations than pre-Covid. The combination of effective marketing and pent-up demand (exacerbated by product shortages) just might make 2023 a rebound year for consumer marketers… as long as the newest Covid variations don’t send people back home.
“Keep Marketing and Carry On” is perhaps the mantra that could help marketers through an uncertain economy in the coming year. If you have news items, trends, reports, or studies you think will be useful to franchise consumer experience marketers looking to navigate the new year, please forward them our way! And now, the news… The Top 5 Practices of Customer Experience Winners (Ebook) 10 Certain Retail Predictions for an Uncertain Year What’s Next for the Economy, in 10 Charts Are Predictions of a Global Recession Premature?
In this story
This story was originally published by Eddy Goldberg in Franchising.com on January 18, 2023. Burnaze summarizes and links to the original reporting.
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