ValorBuilt Fence Brings Industry Leader to Franchising

• ValorBuilt Fence is offering a new franchise opportunity backed by American Fence Company’s 60 years of industry experience, established infrastructure and supplier relationships.

• ValorBuilt’s leadership team brings decades of experience in fencing, construction, home services and franchising, providing franchisees with industry expertise and hands-on support.

• The U.S. fencing market is projected to reach $14.9 billion by 2033, driven by demand for privacy, security and property improvements.

Market and growth plans

• With a scalable, needs-based business model and the support of REP’M Group, ValorBuilt has ambitious plans to reach more than 100 locations and $100 million in annual systemwide revenue within five years.

From backyard privacy and keeping pets safe to protecting commercial properties, fences serve a wide range of needs. New homes need them, aging fences need replacing and businesses rely on them for security. For aspiring business owners, these everyday needs create opportunities in an essential home services industry.

The newly-launched ValorBuilt Fence franchise opportunity is backed by more than 60 years of experience from American Fence Company. The brand combines decades of fencing expertise, established supplier relationships and modern technology with an experienced franchise leadership team to help owners build and grow their businesses.

“We know the fence business and we brought in a team to franchise it,” says Brandon Zurek, ValorBuilt’s national director of franchise operations.

Although ValorBuilt is a new fencing franchise brand, the company behind it is well established. American Fence Company has grown into a $125 million business with more than 500 employees and 16 branches across the upper Midwest, according to the company’s franchise launch announcement. Its services include fence installation, manufacturing, distribution and specialized commercial services.

ValorBuilt adapted American Fence’s established operations for independent business owners. New franchisees initially focus on residential and light commercial fencing, with opportunities to expand into larger commercial projects, security fencing, access control and temporary fencing.

The leadership team also brings experience beyond fencing. Zurek has worked in home services for more than 20 years, including with other fencing franchise brands. Director of Operations Chaz Jensby comes from a construction family and has nearly 20 years of experience in manufacturing and military operations, along with time leading franchise companies in home services and other industries.

Director of Marketing Brandon Pappas previously held marketing positions with franchisors including senior care brands Right at Home and Home Instead. In addition to his time in private industry, his background also includes working for the U.S.

Senate.

Together, the team has developed the training, systems and support needed to help entrepreneurs enter an industry where they may have little previous experience.

Industry trends and appeal

One of ValorBuilt’s biggest selling points is the practical need for its services. According to an April 2026 report from Grand View Research, the U.S. fencing market was valued at $9.81 billion in 2025 and is projected to reach $14.9 billion by 2033, growing at an annual rate of 5.4%. Residential fencing accounted for nearly 65% of the market in 2025, driven by demand for privacy, security and property improvements.

ValorBuilt’s leadership believes fencing can appeal to franchise candidates looking for an established service category rather than a business dependent on changing consumer trends. “Fences are always going up in neighborhoods. Existing fences are continually in need of being replaced,” Zurek says.

The company also sees an opportunity to improve how fencing services are sold and delivered.

“Homeowners often encounter contractors who fail to answer calls, provide limited communication or compete primarily on price,” says Zurek.

ValorBuilt plans to differentiate itself through a more professional and consultative customer experience, supported by technology and reliable access to materials.

An AI-powered call center helps ensure customer inquiries are answered, while the company’s customer relationship management system tracks leads and projects. Online tools also allow homeowners to begin designing their fences before meeting with a representative.

American Fence’s manufacturing and distribution relationships provide another advantage. In many cases, franchisees will be able to obtain materials through affiliated operations.

The goal is to help locally owned businesses deliver the consistency and service customers expect from an established national brand.

Franchise model and support

ValorBuilt Fence has designed its franchise model to accommodate different investment levels and growth goals.

Owners can begin with a home-based operation and use subcontractors for installations, reducing the need for a large staff or warehouse. As the business grows, they can invest in additional equipment, storage space and employees.

“We’ve been in franchising, so we understand some people have more opportunity to invest more, some maybe don’t,” Jensby says.

Franchisees can focus on sales or general management, depending on their strengths, while hiring someone to handle the other role. Jensby says the company prefers hands-on owners who are committed to building relationships in their communities.

The franchisor provides operational training, assistance with finding subcontractors and ongoing support. Marketing services include locally optimized websites, Google Business Profile setup, social media support and training.

“We want them focusing on the consumer and the best way to build that strong base is to just be the best out there,” Pappas says.

To support its national expansion, the fencing franchise partnered with REP’M Group, a franchise development organization that helps emerging brands grow responsibly.

Jensby says the team considered several franchise development partners before choosing REP’M because of its people, systems, support and shared values.

“Their values and expectations are directly aligned with ours,” Jensby says. “They do things the right way.”

The partnership is intended to help ValorBuilt introduce its opportunity to qualified franchise candidates while building a national network of owners who share its commitment to customer service and operational excellence.

ValorBuilt Fence has set ambitious growth targets, aiming for more than 100 locations and $100 million in annual systemwide revenue within three to five years. Its longer-term goal is 250 franchise locations and more than $500 million in annual systemwide revenue within 10 years.

American Fence also plans to expand its material distribution network to support franchisees as the brand grows.

For the leadership team, the larger goal is to help entrepreneurs build substantial local businesses while improving the customer experience in an essential home services category.

“We want to disrupt the fence industry, elevate the standards of the fence industry,” Zurek says.