Food & Beverage Customer Service Trends for 2019

F&B businesses going forward will only be able to thrive by prioritizing customer service and the customer experience, according to an article in Entrepreneur. Per the article, the modern customer is knowledgeable and service-oriented: “They take a keen interest in the food they eat and the value of the service that they are spending their money on,” the article said.

This 2019 customer is looking for offerings including healthy eating; craft beers and specialty cocktails; curated design; “‘made-in-house’ ingredients” and an influencer-level social media presence, according to the article.

“Consumers are conscious about what they are eating. As customers seek a healthier lifestyle, many restaurants are curating special menus as per changing tastes and preference of their guests,” the article said, regarding health and wellness.

Cocktail and beer lovers are looking for “specially curated” offerings, the article said, while “beautiful design and décor of a restaurant can be a key differentiator” for the modern consumer, according to the article.

The emerging F&B customer also prizes quality and aesthetics: “Restaurants today are choosing freshly made ingredients over pre-made food to showcase an extra level of care,” according to the article, which also notes: “Creating ‘instagram’ worthy dishes is the new way to build a buzz among the target audience.”