Twitter Takes Times Square With New Out-Of-Home Campaign

@Twitter has a new voice, and it’s shouting from the rooftops--or, more accurately, the video boards in New York’s Times Square--to make sure you’ve heard.

According to a recent story from The Drum , the social media platform is following the lead of brands like Wendy’s and Netflix by adopting a more conversational tone with its flagship account. To promote the change, Twitter has launched an out-of-home advertising campaign, posting tweets from @Twitter like, “Is this thing on?” on digital billboards throughout Times Square.

The article noted that Twitter reported a 14-fold increase in replies to @Twitter’s tweets since the strategy adjustment to conversing more like a user than publishing like a company.

Maddie has spent her career in the media industry, serving in various editorial roles before migrating into a hybrid content strategy and PR role with No Limit Agency. Her passion for storytelling and love of writing help her create meaningful content on behalf of her clients and fulfill No Limit Agency’s mission to tell people-driven stories. Maddie is a graduate of Saint Louis University, where she studied Communications with a focus in journalism and media studies as well as Sports Business.

In her spare time, Maddie can be found exploring Chicago’s food scene, watching an NBA game or lamenting over her middling fantasy baseball team.