Bloomberg: Google Quietly Buys U.K. Sound Tech Startup Redux

Alphabet Inc., the parent company behind Google, quietly purchased a U.K. startup that’s focused on sound technology. According to Bloomberg , the recently acquired brand—Redux—has developed technology that eliminates the need for small speakers in mobile phones. Instead, it turns phone displays into speakers. That then frees up space for batteries or other smartphone tools.

A spokesperson for Google declined to comment when Bloomberg reached out for details on the deal. It’s unclear when the acquisition took place, but the transfer of shares between the two companies was confirmed on December 13. There’s a lot of potential behind the combination—Google is becoming a bigger player in the smartphone and sound technology industries.

Cassie has over five years of digital and traditional media experience. She joined NLA after working as a television news producer in both Milwaukee and Chicago, and now specializes in aligning strategies across the board for her clients, ultimately building buzz and telling compelling stories through content marketing, social media, digital campaigns and traditional PR. Cassie has a Bachelor of Arts in Broadcast and Electronic Communications from Marquette University.

In her spare time, Cassie enjoys traveling and exploring what new cities have to offer in addition to spending time with her friends and family.