F45 Gets a Jolt With Red Bull Partnership

F45 Training and Red Bull have launched a multi-year global partnership—the first of its kind for the energy brand as it teams with a fitness studio.

By June, Red Bull products will be available at F45 Training studios for sampling opportunities and purchase. Outside the studio, F45 members will have access to exclusive events, including fitness activations from the World of Red Bull, and co-branded content featuring F45 athletes and Red Bull creators.

It’s the second time F45 has made headlines this week, unveiling a new moniker—FIT (Functional Inspired Training) House of Brands—to represent its trio of fitness brands and expansion into recovery services. Alongside its flagship functional fitness franchise, the FIT umbrella includes FS8, a fusion of Pilates, tone and yoga, and Vaura Pilates, a high-energy Pilates experience set in a club-like atmosphere with mood lighting and mirrored ceilings.

“This partnership is designed to further empower F45 Training members worldwide to push their limits while fueling their workouts with Red Bull,” FIT CEO Tom Dowd said. “We’re honored to partner with Red Bull as our official energy drink partner and cannot wait to introduce an even more electrifying training experience for members.”

F45 was recently named the official training partner of fitness race brand Hyrox—which is set to land in New York City this May for F45 Hyrox New York, a three-day event expected to draw around 15,000 athletes. F45 says its new partnership with Red Bull paves the way for Red Bull 100 x Hyrox activations, introducing a new competition and training experience.

“At F45, we are always looking to partner with like-minded brands that are forward-thinking when it comes to the future of fitness,” F45 chief marketing officer Brian Killingsworth said. “F45 and Red Bull together will put the fun in functional training. We’re excited to roll out this partnership across our studios and grant members exclusive access to events and integrations.”