QSR Interviews Oath Pizza Chief Marketing Officer Stacie Colburn Hayes

In a recent interview with QSR Magazine , Stacie Colburn Hayes , Oath Pizza Chief Marketing Officer, discussed the brand moving away from bold, abstract and masculine overtones and introducing a fresh new look to complement its delicious, better-for-you food.

Oath Pizza will debut its new design in West Hartford, Connecticut, during the first half of 2022. Its company-owned and franchised locations will follow suit with the new design as well.

“There is too much of the same in the pizza industry,” said Hayes. “We knew that a cookie-cutter system with lower-quality ingredients was too widespread, and for us to succeed, we would have to be different.”

The streamlined, flexible footprint at the new Oath Pizza locations will complement a seamless purchasing and pick-up experience and an ongoing commitment to help cater to the needs of a growing customer base. The brand’s operation model supports lower labor and higher throughput with faster cook times, reduced overhead costs and a better customer experience.

Oath has succeeded in modernizing its approach while maintaining its identity and steering clear of industry trends and fads — a difficult balance for franchises to navigate.

Oath Pizza has set itself apart in the space while offering a genuinely feel-good experience. From the restaurant atmosphere to the menu itself, Oath Pizza has stayed true to its roots without compromising. A bold and deliberate move to reflect the brand’s Nantucket values in each restaurant ensures Oath Pizza will continue to stand out from others in the industry for years to come.