Boardroom men’s salon strikes deal in Texas and Oklahoma

Boardroom, a men’s grooming franchise, has closed a new area development agreement with CP Wolf Ventures.

The deal includes three locations in Tulsa and Oklahoma City, acquired from Boardrooms’ current corporate portfolio, along with the commitment to develop five new locations. The greenfield locations will include three sites in Texas and two in Oklahoma.

Run by Paul and Caren Wolf, CP Wolf Ventures, LLC currently operates the highest-producing franchise location in the Boardroom system. The husband-and-wife team based in Southlake, Texas, has been long-standing partners of the Boardroom team for over 15 years. This strategic growth will bring the franchisee’s total locations from one to nine across the two states.

“Our franchise journey has been one of constant learning, and we’ve witnessed firsthand how the Boardroom brand elevates client experiences and fosters lasting relationships within our community,” said Paul Wolf, managing partner of CP Wolf Ventures, LLC. “With the acquisition of these new locations, we’re excited to broaden our reach, further invest in talented teams, and continue providing exceptional service. This next phase represents both our belief in the brand and our commitment to shaping its future.”

Boardroom has 44 salon locations across seven states. While the majority are corporate-owned, the brand currently has six locations that are operated by three franchise groups and will add eight more salons after this agreement. Two-thirds of franchisees are now mult-iunit operators, the company said.

“Paul and Caren Wolf are a prime example of what passionate entrepreneurs can achieve within our system and how they make Boardroom better in turn,” said Jeff Helfgott, CEO of Boardroom. “After 15 years of collaboration, this milestone is particularly meaningful. Their investment reflects our shared vision for growth and the dedication of our franchise partners who are committed to expanding the brand’s footprint. And it’s fun to grow with great people.”

.Boardroom offers a range of services from haircuts to shaves and spa services. The brand was founded in 2004 and has expanded to 44 locations.