Vicious Biscuit Partners with Pivotal Growth Partners

Vicious Biscuit has embarked on its franchise journey with its inaugural class of franchise owners, each embodying the values of family, innovation, and a pioneering spirit.

The first Vicious Biscuit location opened in Mount Pleasant in 2018 after the serendipitous meeting of South Carolina chef and caterer Michael Greeley and veteran restauranteur George McLaughlin and their shared appreciation for biscuits and Southern hospitality. With tongue-in-cheek offerings with names like The Fat Boy, The Flame Thrower, and The Vicious and shareables like the Sweet Puppies and Fried Green ‘Maters, local diners were addicted and lining out the door and around the corner for a taste of Vicious.

Following the launch of its flagship restaurant, Vicious Biscuit has since added 5 additional restaurants with a seventh in development. In early 2023, the brand started its franchising program with Pivotal Growth Partners.

“Our partnership with PGP has added decades of growth and development experience to our brand,” says Vicious Biscuit co-founder and CEO George McLaughlin. “Franchise owners will be backed by an experienced support team from all aspects of the business – both development and operations when opening their own Vicious restaurants.”