Squeegee Squad Franchisees Build a $1.2M Business

To build a winning business culture, Squeegee Squad franchisee partners Rose Englebert and Ty Morgan invested in their employees and set high performance standards. Morgan and Englebert balanced those efforts with the expansion of their business footprint. They were drawn to Squeegee Squad — which primarily provides residential and commercial window cleaning, power washing and gutter maintenance — for its scalability along with its robust corporate system and the ability to combine their strengths in operations and finance.

In spring 2024, their business began serving Montgomery and Tuscaloosa, Ala. They soon added Huntsville, Ala. And in late 2025, Morgan and Englebert expanded into Louisville and Frankfort, Ky. That rapid expansion was matched by record-setting performance. In their first calendar year of business, Morgan and Englebert generated more than $1.2 million in gross sales, establishing a new first-year revenue record for a first-time Squeegee Squad franchise owner.

Eight people comprise their core team, but staffing increases to 14 during busy periods. “Every person matters. We are focused on building a culture centered on mutual respect, professional and personal growth, and efficiency,” Englebert says. “We want our business to be a place where employees don’t just have a job, but where they genuinely develop their skills and feel supported aspart of an extended family.”

They hire based on attitude and work ethic. Then they devote extensive time to training and familiarizing every employee with the high standards expected. “We also lay out clear paths to advancement and recognize their hard work frequently,” Englebert says. “Witnessing our technicians grow, develop, master their craft and take pride in their work is easily the most rewarding part of this entire journey.”

Morgan and Englebert run an efficient, lean operation, which happens to be a specialty among their business skills. Before becoming Squeegee Squad co-owners, they ran a consulting firm that helped other companies streamline their operations and finances. “We quickly realized that if we had the blueprint to scale other people’s businesses, we should invest that capability into a venture of our own,” Morgan says.

The consulting firm was a byproduct of their work experience. Morgan spent three years in corporate America with Aldi; Englebert is an Air Force veteran with more than 30 years experience in enlisted and officer roles that included human resources.

Their complementary skills support solid financial stewardship and operational excellence. Morgan oversees financial planning, capital allocation, risk management, budgeting, forecasting and long-term growth initiatives. He evaluates expansion opportunities and keeps the organization positioned for sustainable profitability and scalability. Englebert covers operational performance, workforce leadership, resource management, process optimization and organizational effectiveness to maintain consistency in service delivery, safety, quality and client satisfaction.

Their spouses share the workload, too. Englebert’s husband, Lance, a registered nurse and an Air Force veteran, assists with sales, marketing and project management during his off days. When Morgan’s wife, Alexis, isn’t on shift as a registered nurse, she handles back-office duties.

Morgan and Englebert say the best part of their Squeegee Squad ownership is working for themselves and building a legacy for their families while having the safety net of a 21-year franchise system.

“The corporate team at Squeegee Squad is phenomenal,” Morgan says. “They are incredibly responsive and highly efficient whenever we reach out with a question or request. Their corporate structure is designed to help franchisees win big contracts and drive revenue, which perfectly aligns with our aggressive growth goals of deep commercial and residential market penetration along with steady geographic expansion.”

Their next objective, Englebert says, is hiring dedicated sales professionals in each of their Squeegee Squad locations to capture commercial and residential contracts. Long-term, Morgan predicts they will slowly, strategically add territories. “We absolutely love this business, and we are excited to see how far we can take this opportunity,” he says.

Demand for exterior cleaning services is on the rise, creating opportunities for franchise owners. According to Grand View Research, the U.S.

exterior window cleaning segment is projected to grow 5.6% annually from 2026 to 2033. From office buildings and retail centers to restaurants and hotels, businesses rely on professional window cleaning, power washing and other exterior maintenance services to keep their properties looking their best.

For Squeegee Squad franchisees like Englebert and Morgan, this ongoing need creates opportunities to build long-term customer relationships, generate repeat business and expand into new markets.