Franchise Deep Dive: Crumbl Cookies Franchise Costs, Fees, Profit and Data

Crumbl Cookies, the gourmet cookie franchise, has grown significantly since the company’s founding in 2017. But what makes this franchise so appealing for potential business owners across the country?

NUMBER OF LOCATIONS: 600+

REPORTED COST TO GET IN: $347,666 to $691,783

REPORTED ROI (Item 19): $1,687,731 (average total revenue)

Company history

Crumbl Cookies, the gourmet cookie franchise, took the baking world by storm very early on in its history. The brand that started with two cousins and a goal of creating the best chocolate chip cookies in Logan, Utah quickly grew into a booming franchise that is sweeping the country. Crumbl Cookies has since been named as one of the fastest growing restaurants and in 2022 alone saw a 500% growth from 2019.

How Many Crumbl Cookies Locations Are There?

According to Crumbl Cookies’ website, there are over 600 locations in 47 states. The brand began in 2017 and began franchising only one year later. Crumbl Cookies is now the fastest growing cookie company in the nation.

What Is the Crumbl Cookies Business Model?

Crumbl Cookies only offers its franchisees one business model. But within that model are several different ways to serve customers. Crumbl Cookies considers itself a cookie tech company. Every franchise location operates with the brand’s app that allows customers to choose their order and delivery method. These options include delivery, pick up, catering, digital gift cards and shipping.

The Crumble Cookie business model follows the original location’s model where customers can see the cookies being mixed, balled and dressed in real-time in an open concept. Franchisees are expected to keep up with a weekly rotating menu so customers can try new flavors every week or classic favorites.

Financial performance

How Much Can a Crumbl Cookies Owner Make?

The financial performance representations in Crumbl Cookies’ 2022 Franchise Disclosure Document are based on franchise locations that operated continuously throughout 2021. The total franchises that existed at the beginning of 2021 and operated continuously throughout 2021 was 140. 25 of these locations are not included in the data. These locations represented have approximately 40,000 to 125,000 people within the territory.

• Average Total Revenue: $1,687,731

• Highest Total Revenue: $3,639,139

• Median Total Revenue: $1,582,090

• Lowest Total Revenue: $734,278

• Average Gross Profit: $749,555

• Highest Gross Profit: $1,771,793

• Median Gross Profit: $707,912.53

• Lowest Gross Profit: $282,380

• Average Net Profit: $357,512

• Highest Net Profit: $618,102

• Median Net Profit: $279,212

• Lowest Net Profit: $33,260

Franchise costs

How Much Does It Cost to Open a Crumbl Cookies?

The estimated total investment necessary to start the operation of a Crumbl Cookies location ranges from $347,666 to $691,783. Crumbl Cookies does offer two initial signing options– a single franchise agreement and an area development agreement.

The estimated total investment necessary to begin the operation of a traditional Steak ‘n Shake free-standing QSR ranges from $1,208,000 to $1,687,000. Steak n Shake also offers various operating formats, and their costs are different from the traditional free-standing restaurant.

• Initial Franchise Fee: $50,000

• Initial Tech and Other Equipment Package: $23,330 – $167,650

• Initial Training Fees and Travel, Lodging, Food and Other Expenses While Training: $20,00 – $30,000

• Real Estate Improvements: $75,000 – $250,000

• Rent – 3 Months: $16,666 – $83,333

• Professional Fees: $8,000 – $15,000

• Equipment, Furniture, Fixtures, Décor and Supplies: $75,000 – $100,000

• POS System, Computer Hardware and Software: $3,500 – $8,000

• Signs: $6,500 – $15,000

• Miscellaneous Opening Costs: $2,500 – $5,000

• Opening Inventory: $5,000 – $10,000

• Additional Funds – 3 Months: $10,000

Additional fees for franchisees entering a development agreement:

• Development Fee: $65,000 per location (estimated for three locations)

What is the Franchise Fee for Crumbl Cookies?

The Crumbl Cookies franchise fee is $50,000. This is the upfront fee that must be paid when opening a Crumbl Cookies franchise.

Who is the Leadership of Crumbl Cookies?

• Jason McGowan - Founder / CEO

• Sawyer Hemsley - Founder / CBO

• Graciela Chadwick - COO

• Bryce Redd - CTO

• Britnee Nuehring - CCO

• Taylor Ransom - VP of Onboarding

• Brelynn Bromley - VP of Support

• Jacob Moncur - VP of Engineering

• Abby Olson - VP of Training

What Helpful Articles Can I Read to Learn More About Crumbl Cookies?

• Crumbl Cookies’ FDD

• Restaurant Business: The Story Behind Crumble Cookies’ Sweet Success

• Crumbl Cookies with The Silicon Review

Disclaimer: This content is for informational purposes only. You should not construe any such information or other material as legal, tax, investment, financial, or other advice. Nothing contained on this site constitutes a solicitation, recommendation, endorsement, or offer to buy or sell any franchises, securities, or other financial instruments in this or in any other jurisdiction in which such solicitation or offer would be unlawful under the franchise and/or securities laws of such jurisdiction.

All content in this article is information of a general nature and does not address the detailed circumstances of any particular individual or entity. Nothing in the article constitutes professional and/or financial advice, nor does any information in the email constitute a comprehensive or complete statement of the matters discussed or the law relating thereto. You alone assume the sole responsibility of evaluating the merits and risks associated with the use of any information or other content in this article before making any decisions based on such information or other content.