With sales struggling and stores closing, Crumbl prepares a value offer
Crumbl introduces $1.99 value offer amid sales struggles and store closures
· Restaurant Business· October 19, 2026
Person
Sawyer Hemsley
Sawyer Hemsley is a person in Burnaze's franchise knowledge graph, mentioned since 2023. 7 stories link here, each summarized from the original publisher.
Crumbl taps new tech chief amid leadership overhaul
The dessert chain promoted Jacob Moncur to succeed CTO Bryce Redd, who spent more than eight years leading the chain’s tech strategy.
· Restaurant Dive· July 9, 2026
⛫ Crumbl's Next Chapter...
The rapid ascent of Crumbl Cookies into a multi-billion dollar franchise provides a case study in aggressive scaling, digital marketing, and operational agility.
· Empires Weekly· May 17, 2026
Crumbl Founders to Step Down as Leadership Transition Begins
Cofounders Jason McGowan and Sawyer Hemsley will exit day-to-day operations of the cookie giant but remain on the board as the brand seeks new executive leadership.
· QSR Magazine· May 12, 2026
Crumbl founders are stepping aside from their day-to-day roles
Crumbl Cookies founders Jason McGowan and Sawyer Hemsley are transitioning to advisory roles as the brand begins a search for new executive leadership.
· Nation's Restaurant News· May 11, 2026
Crumbl Franchise Investment: TSG Consumer Takes Minority Stake to Fuel Expansion
TSG Consumer Partners takes a minority stake in Crumbl, the rapidly expanding cookie and dessert chain, for $1 billion.
· 1851 Franchise· May 6, 2025
Franchise Deep Dive: Crumbl Cookies Franchise Costs, Fees, Profit and Data
Crumbl Cookies has seen significant growth, with over 600 locations in 47 states and a 500% increase in growth from 2019.
· 1851 Franchise· January 15, 2023