Crumbl

Building a modern franchise brand isn't simply about creating a recognizable identity and replicable customer experience.

Crumbl on Friday released a new, permanent value menu, the first time the company has pushed broad-based discounts outside of temporary promotions on special occasions such as the company’s birthday.

This is from the weekly restaurant finance newsletter The Bottom Line.

Crumbl introduces $1.99 value offer amid sales struggles and store closures

The franchise industry has no shortage of concepts looking to grow.

Chip City shuts down 22 locations amid cookie concept struggles

This is from the weekly restaurant finance newsletter The Bottom Line.

This week’s episode of the Restaurant Business podcast The Week in Restaurants looks at our investigation into closures and layoffs at Crumbl .

Crumbl closes 57 locations as sales decline 32% year over year

Crumbl is rolling out a limited-time Country Week menu from September 28 through October 3, featuring six desserts inspired by fall flavors and classic treats.

Restaurant resale transactions declined in early 2026, though buyers are increasingly gravitating toward turnkey franchise units over independent concepts according to We Sell Restaurants.

Over the past year, some of the restaurant industry’s biggest brands have been reinventing themselves.

Crumbl is introducing a limited-time Euro Summer Week menu featuring six new desserts inspired by European flavors.

Crumbl has introduced Soda Community Creations, a new in-app feature that allows customers to create and share custom Dirty Soda combinations.

Restaurant franchise growth continued in 2026, but the industry's biggest brands are no longer driving expansion.

The dessert chain promoted Jacob Moncur to succeed CTO Bryce Redd, who spent more than eight years leading the chain’s tech strategy.

We ask this because, among the 100 largest restaurant chains in the U.S., four were founded in the 2010s.

7 Brew drive-thru chain sees long lines at new locations

The rapid ascent of Crumbl Cookies into a multi-billion dollar franchise provides a case study in aggressive scaling, digital marketing, and operational agility.

Cofounders Jason McGowan and Sawyer Hemsley will exit day-to-day operations of the cookie giant but remain on the board as the brand seeks new executive leadership.

Crumbl Cookies founders Jason McGowan and Sawyer Hemsley are transitioning to advisory roles as the brand begins a search for new executive leadership.

Tiger Global’s investment in PopUp Bagels at a $300 million valuation signals high investor confidence in the brand's rapid territory sales and reported unit volumes.

Crumbl's unit volumes declined 16% in 2025 to $1.14 million.

Franchise brands like Nothing Bundt Cakes, Dickey’s Barbecue Pit, Krispy Kreme and more are hopping into Easter and the spring season with seasonal discounts and specials.