Waterloo Turf Expands Colorado Footprint with New Denver Franchise Partners

Mother-and-son duo Misti and Steven Black will be serving Denver and its surrounding suburbs. Long-time Denver residents, the Black family understands its climate, water restriction realities, and desire for spaces that will be utilized by the whole family. Misti’s extensive gardening experience shapes how she approaches designing outdoor spaces, while Steven has an eye for quality craftsmanship and functionality.

“We joined Waterloo Turf as a mother-and-son team because our skills fit together in a way that benefits customers,” Misti said. “We’ve always been close, and we wanted to build something that reflects how our family tries to show up: treat people well, communicate clearly, and stand behind our work. When we signed on with Waterloo Turf, we knew this would be our long-term focus.”

“Denver embodies the active, outdoor lifestyle that inspired Waterloo Turf in the first place. Expanding here lets us help even more people spend less time maintaining their lawn and more time enjoying the things they love,” said Tim Lovett, CEO of Waterloo Turf. “Denver is full of opportunity, and Misti and Steven represent the kind of driven, community-minded entrepreneurs we’re proud to partner with. Their family-run approach aligns perfectly with our mission to deliver exceptional service with a personal touch.”