
How to Build a Unicorn Franchise Brand with the Franchisees You Choose
GoodSpark Franchise Growth Accelerator CEO Charles Internicola discusses unicorn brand status
Waterloo Turf is a company in Burnaze's franchise knowledge graph, mentioned since 2025. 12 stories link here, each summarized from the original publisher. Filed under Home Services / Lawn & pest.

GoodSpark Franchise Growth Accelerator CEO Charles Internicola discusses unicorn brand status

Lance Ingram founded Waterloo Turf in 2021 after a near-death experience, and the company has since built on its headstart as the first national turf brand.

Service brands attract franchisees with lower costs and simpler models.
Mother-and-son duo Misti and Steven Black will be serving Denver and its surrounding suburbs.

Waterloo Turf appoints Taylor Blom as its new Vice President of Franchise Development, focusing on expanding its footprint and building momentum.
Franchise partner Stephen Tong oversees service throughout Waco and College Station.
Loffing brings 2 decades’-worth of franchise experience to the Waterloo Turf executive team, with a special focus on the property restoration industry.
Waterloo Turf appoints Taylor Blom as VP of Franchise Development.
Franchise partner Stephen Tong will be overseeing service throughout Waco and College Station.

Waterloo Turf seeks team captains to scale its franchise model
At the helm of this new venture are local residents Ken Trager and Allen Silvia.
Waterloo Turf will be servicing the following cities by the end of Q2: