I Heart Mac and Cheese Launches New National Branding Campaign, and a Little “More!”

Boca Raton, Fla. - I Heart Mac & Cheese has launched a new national brand campaign, “Build Your Happy”. This campaign was created to support the company’s goal of providing a plethora of choices for consumers from all walks of life. It doesn’t matter if you’re vegan or gluten-free - l Heart Mac & Cheese and More wants to put a smile on your face, no matter how you build your meal!

Developed with Greau Creative out of Boca Raton, FL, “Build Your Happy” has already begun rolling out nationally across all of I Heart Mac & Cheese and More’s customer touchpoints including web, mobile app, in-store, and all digital and traditional marketing assets.

“We are so honored to help create this next chapter for the I Heart Mac & Cheese brand with a campaign that shows their commitment to providing the opportunity to build what makes YOU happy,” said Jason Bailey, Founder of Greau Creative.

But wait, there’s a little “more”! With seemingly endless combinations and ways to build your perfect meal, I Heart Mac & Cheese decided it was time to add more, and that’s just what they did.

I Heart Mac & Cheese CEO, Steve Giordanella says, “We’re not just a mac & cheese joint anymore. Between the melt in your mouth grilled cheeses, the gluten-free and vegan options, and millions of other ways to customize your meal, it just made sense to add more.”