Nation’s Restaurant News: Wendy’s Makes Big Push into Delivery

The la test brand* to make delivery a priority is Wendy’s. According to a recent Nation’s Restaurant News article, the brand is planning to expand its delivery partnership with Door Dash to 2,500 locations by the end of 2017. Those locations will cover 48 different markets.

Wendy’s decision to expand its delivery services comes as competitors like McDonald’s set up their games as well. And delivery isn’t the only area in which Wendy’s is aiming to grow—the chain is also on track to have 75 percent of its system enabled for mobile ordering by the end of the first quarter next year.

On the brand’s third-quarter earnings call, CEO Todd Penegor said, “We are excited. The continued results in Columbus and Dallas encouraged us to go bugger with our partner Door Dash on delivery.” He continued, “In 2018, technology needs to play a bigger role in the connection to the customer.”

Cassie has over five years of digital and traditional media experience. She joined NLA after working as a television news producer in both Milwaukee and Chicago, and now specializes in aligning strategies across the board for her clients, ultimately building buzz and telling compelling stories through content marketing, social media, digital campaigns and traditional PR. Cassie has a Bachelor of Arts in Broadcast and Electronic Communications from Marquette University.

In her spare time, Cassie enjoys traveling and exploring what new cities have to offer in addition to spending time with her friends and family.