TL;DR
Wendy's reports strong sales figures following the launch of its delivery initiatives, with average check sizes 1.5 to two times higher on delivery orders. The brand is integrating DoorDash with its mobile app to enhance the customer's digital experience.
Wendy's has reported strong sales figures following the launch of its delivery initiates. According to a recent article in Nation's Restaurant News, the brand sees this success as an opportunity to better reach consumers by providing for unique dining preferences.
“Average check sizes have been 1.5 to two times higher on delivery orders and we continue to see incrementality and customer repeat. In addition, our strongest customer satisfaction scores are coming from delivery, which is very encouraging,” said Todd Penegor.
The brand is in the process of integrating DoorDash with its mobile app to better streamline the process. This will enhance the customer’s digital experience with the brand.
In this story
This story was originally published in 1851 Franchise on August 9, 2018. Burnaze summarizes and links to the original reporting.
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