Why Now Is the Time to Break into the Senior Care Industry with a Right at Home Franchise

With over 700 locations across the world, Right at Home, the in-home care franchise that supports seniors, disabled adults, and their families, has built a strong network of local owners providing much-needed support in a high-demand industry. Currently, the senior and disabled adult care market is valued at over $64 billion and has been seeing steady growth over the past few years. As the aging population continues to grow, the need for in-home care is only increasing, and Right at Home provides training, support, and a recognized name that helps passionate entrepreneurs launch a meaningful local business.

“The aging tsunami continues to grow, so the opportunity is endless,” said Emily Undajon, senior vice president of strategic operations at Right at Home. “There is a preference for aging at home because it helps with the clients’ comfortability. It’s what they’ve known, and when they don’t require specialized medical care, staying at home can feel safest.”

Undajon explained that, especially for memory care patients, staying at home can prevent the uncertainty and often jarring or disorienting experience that comes with moving into a care facility or leaving the home they have known for so long. In cases like these, staying in the environment where they may have raised a family or made other meaningful memories can have a truly positive impact on their overarching wellbeing.

In fact, the Home Care Association of America notes that nine out of 10 Americans 65 and older want to stay in their homes for as long as possible. 40% of these individuals need assistance with their daily tasks, and 70% will be unable to care for themselves without outside assistance at some point in their lives.

Industry demand

It is clear that entrepreneurs can make a meaningful impact on their own communities by entering the senior care industry, but even the most passionate caregiver may feel concern surrounding the prospect of launching a new business.

Fortunately, Right at Home offers a business model that caters to a high-demand industry with a proven support system that allows prospective owners to confidently enter the market and begin offering meaningful support services. The franchisor offers subject matter experts, performance coaches, and weekly “Takeoff Tuesday” webinars that help drive franchisees in the right direction. Undajon explained that, in addition to serving their in-home care clients as best as possible, the franchisor thinks of its franchise partners as customers in a way and consistently works to meet and exceed their expectations.

“Because of the endless opportunity within the industry due to aging demographics that hospitals and other health care continuum won’t be able to service, we have a great opportunity to truly keep people safe at home where they want to be and allow them to age gracefully,” added Undajon. “People who get into the business with a servant heart and truly care about keeping people where they want to be as long as it’s safe will be able to deliver great peace of mind to the clients and families they support.”

Franchise opportunity

In addition to clear demand and a proven need for the services Right at Home offers, the franchisor has been recognized by other industry professionals for the lucrative opportunity it presents.

“Right at Home was recently recognized for being one of the top, most profitable franchise systems,” added Undajon. “This recognizes franchisees’ profitability and speaks volumes to how much we care and take the time to set our owners up to be profitable and make a sustainable business.”

As it looks to establish new Right at Home territories across the nation, the team continues to offer top-notch franchisee support and is specifically focused on expanding in Sierra Vista-Douglas, Arizona; Coeur d'Alene, Idaho; Johnstown, Pennsylvania; Warner Robins, Georgia; Sebastian-Vero Beach, Florida; Waterloo-Cedar Falls, Iowa; Bangor, Maine; Eau Claire, Wisconsin; Gainesville, Florida; Yuma, Arizona; Amarillo, Texas; and Barnstable Town, Massachusetts. If you are interested in franchising in one of these territories or would like to learn more about other possible locations, please visit

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As the aging population grows, demand is only rising for in-home care. Right at Home provides the framework franchisees need to break into the industry.