Nation's Restaurant News: Pita Pit Introduces New Smoothies with the Launch of its 'Fresh Grilled, Flavor Filled' Campaign

Fast casual restaurants have been stepping up their beverage game, from iced teas and smoothies to flavored waters and beer in an effort to meet consumers' expectations.

Pita Pit recently increased its selection of smoothies and flavors in conjunction with the launch of its “Fresh Grilled, Flavor Filled” promotion says Patrick O’Dell, marketing director for the Coeur d’Alene, Idaho-based fast casual concept.

The brand's new smoothies — the Mango Tango, Blue Bayou, Banana Very Berry, and Berry Go Round — are all made with a variety of berries and other fruits and juices to emphasize its flavor-filled notion.

Come January, Pita Pit will also begin offering a smaller pita on the menu – a 6-inch in addition to its regular 8½ - to 9-inch pita. Promotions will pair the smaller pita with drinks, including smoothies, to keep ticket averages up for franchisees.

“A lot of our research has shown the millennial population is big into smaller portions and snacking,” O’Dell says. “We want to make sure we have a lower priced ticket item for them as well.”