TL;DR
Ruby Tuesday ranked top healthy choice in a new casual dining survey with a score of 33% in the Healthy Choices category. The survey, which polled over 9,200 consumers, also ranked Ruby Tuesday ahead of other restaurants like Chili's and Applebee's in the general menu category.
Every year, more than 9,200 consumers are polled for the Market Force Information study, which ranks casual dining chains in seven categories: general menu, pizza, Italian, breakfast, buffet, steakhouse and seafood.
This year, Ruby Tuesday received a score of 42 percent in the general menu restaurants category, putting them ahead of restaurants like Chili’s Bar & Grill, Red Robin, Hooters, T.G.I Fridays, Buffalo Wild Rings and Applebee’s. Cheddar’s Scratch Kitchen was at the top of the list with a score of 52 percent.
Ruby Tuesday led in the Healthy Choices category with a score of 33 percent, beating out brands like O’Charley’s BJ’s Brewhouse, Cheddar’s, Cracker Barrel, Cheesecake Factory and Applebee’s. The brand also received high scores in the Fast Service, Food Quality, Good Value and Menu Variety Categories.
“Casual dining restaurants face fierce competition from fast casual brands. This research shows that consumers are questioning the value proposition of casual dining because they are not seeing the increase in food quality given the higher price,” said Cheryl Flink, Market Force’s chief strategy officer. “Still, diners are seeking an experience when they go out for a casual dining meal, so that’s an area that these chains can exploit to pull ahead of this new competition.”
In this story
This story was originally published in 1851 Franchise on December 1, 2016. Burnaze summarizes and links to the original reporting.
Read the full story at 1851 FranchiseLiked this? Get the week's franchise news, explained
- Sunday 8 AM ET weekly + a monthly deep dive
- Sections picked for the industries you follow
- Every claim linked to its source. Free.
