Sport Clips Haircuts Elevates Brand Vision with Two New National Agency Partnerships and New VP of Marketing

Horizon Media has been selected as Sport Clips’ media planning and buying agency, bringing expertise in audience strategy, performance analytics, and full-funnel media innovation. Leveraging Blu, Horizon's AI-native connected marketing intelligence platform, the agency will deliver precision targeting across Sport Clips' multiple consumer segments while enabling hyper-local planning and execution to support store-level marketing and grand opening efforts.

Get Engaged has been named Sport Clips’ social media and influencer marketing agency, bringing social first, creative, content development and influencer partnerships. Their culture-first approach will help the brand strengthen its voice, scale its social storytelling and deepen connections across social platforms.

“These partnerships represent an exciting evolution for our brand,” said Sport Clips CEO and President Edward Logan. “Sport Clips entered the scene in 1993 with a straightforward concept: deliver a championship haircut experience for men and boys in an exciting sports environment.”

“Sport Clips operates in a unique space where national brand building and hyper-local execution must work in concert,” said Horizon Media President Global Chief Client Officer Gene Turner. “Blu enables us to optimize media investments at both levels simultaneously.”

“The online potential for Sport Clips is tremendous, starting with a renewed social presence that reflects where the brand can go, said Get Engaged Co-Founder Alex Dermer. “Layering in new talent, new forms of storytelling, and thoughtful new media relationships creates an exciting runway for growth. We’re thrilled to support the team in building a voice that feels fresh, relevant, and truly resonant.”

Sport Clips welcomed Tracy Ziepprecht as VP of Marketing, Brand, to the team in November. Ziepprecht will develop a clear brand strategy that connects the internal Sport Clips creative team with the agencies to ensure media and social initiatives align with business objectives to deliver sustainable, long-term growth. In her previous roles with Pollo Campero and Raising Cane’s, she led cross-functional marketing teams and pioneered an in-house creative agency while providing strong creative leadership that elevated brand identities and drove meaningful consumer engagement.

“Tracy has a rare talent for uncovering a brand’s soul and turning it into modern, high-impact storytelling,” said Christina Clarke, Chief Marketing Officer for Sport Clips. “She brings a strong mix of strategic clarity and creative force that will help shape a powerful next chapter for the Sport Clips brand.”