TL;DR
Snapchat introduces Paperclip, a feature allowing users to attach links to their Snaps, giving brands and publishers more opportunities to drive traffic to their mobile pages. This new feature gives Snapchat a competitive advantage over Instagram.
Snapchat’s newest feature will excite brands, publishers and marketers trying to increase traffic to their mobile pages from the app. According to a recent Adweek article, Snapchat is introducing Paperclip, which will give users the ability to attach a link to their Snaps before they share.
Previously, the only way to include a link in the platform was through advertising. Now, users can tap on the paperclip icon within Snapchat’s toolkit and continue to direct users to their website. With Paperclip comes Voice Filters and Backdrops, two additional features to keep users engaged.
This new feature also gives Snapchat a competitive advantage over Instagram, where you can still only include a link in the bio section of a user profile.
In this story
This story was originally published in 1851 Franchise on July 6, 2017. Burnaze summarizes and links to the original reporting.
Read the full story at 1851 FranchiseLiked this? Get the week's franchise news, explained
- Sunday 8 AM ET weekly + a monthly deep dive
- Sections picked for the industries you follow
- Every claim linked to its source. Free.