Plant-based Tacotarian launches new franchise program

A plant-based Mexican eatery has launched a franchise program.

Tacotarian, known for serving a larges selection of vegan tacos announce the launch of its first U.S. franchise initiative and is looking to expand across the country.

The Las Vegas, Nevada-based food brand and beverage brand said that its franchise model offers a unique opportunity join a fastest-growing segment in food: plant-based, fast-casual dining. The company also said that franchisees will benefit from a proven brand, innovative menu, comprehensive training, marketing support, and a scalable operational model.

Two husband and wife teams, Kristen and Carlos Corral along with Regina and Dan Simmons, founded Tacotarian in 2018. The move was made out of a love for tacos, community, and creating a vibrant, inclusive space for all eaters—whether you’re vegan, flexitarian, or taco-obsessed.

“We started Tacotarian with a simple idea: to make plant-based food exciting. Franchising allows us to grow that vision beyond our cities and empower other entrepreneurs. It’s more than tacos, it’s a movement,” said co-founder Carlos Corral.

Tacotarian has since grown to six locations in Las Vegas and San Diego. Additionally, the brand has grown into a national line of grocery products.

Since its founding, Tacotarian has garnered numerous awards including being recently named as the SBA 2025 Small Business Persons of the Year for the state of Nevada.

The brand has earned significant accolades over the years, including being named Best Vegan Taqueria in the U.S. by VegNews, NRN’s 2024 Breakout Brands, 40/40 list by QSR Magazine, Top 100 Taco Spots in America by Yelp, and Las Vegas Weekly’s Best of Vegas.

“Franchising Tacotarian allows us to share our mission of saving the world one taco at a time—on a much larger scale,” said co-founder Regina Simmons. “We’re excited to partner with driven entrepreneurs who are passionate about food and community.”