TL;DR
JETSET Pilates is expanding to the Las Vegas market with three new franchise locations, its first in Nevada, after surpassing 400 franchise territories sold. The new locations are part of a franchise agreement signed by Melinda Swan and David Milheim, who will bring the Pilates studios to the area.
Fitness franchise JETSET Pilates announced that is hitting another major market just weeks after reaching a major company milestone.
Last month, JETSET reported that it surpassed 400 franchise territories sold after an April announcement that it had moved past the 350 mark. Now the franchise is ready to enter the greater Las Vegas market.
A new franchise agreement signed by the husband-and-wife duo Melinda Swan and David Milheim looks to bring three new Pilates studios to Nevada, with the first expected to open in spring 2007.
Swan is the founder of two organizations: The Collective Genius, a strategy, research, marketing, and communications firm, and Anchored to Hope, a company utilizing technology and virtual reality to promote mental wellness among underserved populations. Milheim brings over 30 years of experience in the automotive finance and operations sectors.
“As the first to open JETSET studios in Las Vegas, we are excited to bring this incredible health, wellness, and community-building company to a dynamic market,” said Swan. “We see strong opportunity to serve our clients, create great options for our instructors, and make an overall positive impact on our neighbors.”
Las Vegas has a growing population of more than 640,000 residents, with its larger metro area reaching an estimated 2.4 million residents. JETSET Pilates said the population swell and an increase in boutique wellness concepts make Las Vegas a natural fit for the franchise.
The brand also notes that it still has five more territories available in Nevada.
“Signing our first franchise agreement in Nevada marks an important milestone in JETSET Pilates’ continued growth,” said Tamara Galinsky, Founder and Brand President of JETSET Pilates. “The state’s vibrant communities and growing demand for premium wellness experiences make it a natural fit for our brand. We’re proud to partner with Melinda and David, who share our vision of building strong, connected communities through the JETSET Pilates experience.”
JETSET has 70 studios open in the United States, United Kingdom, and Australia and has a goal of reaching 500 territories sold by the end of this year. The company was founded in 2010 and began franchising in 2022.
In this story
This story was originally published by Andrew Carlo in Franchise Magazine USA on July 2, 2026. Burnaze summarizes and links to the original reporting.
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