JETSET Pilates soars to 400 territories sold

JETSET Pilates reported that it has reached new heights after selling more than 400 franchise territories.

The milestone arrives quickly after an April announcement that it had surpassed 350 territories sold.

JETSET Pilates said it currently has 70 studios open in the United States and Australia, with another 80 locations expected to open in 2026. Roughly two months ago, JETSET reported that it had about 60 locations open. Looking ahead, the franchise is aiming for 500 sold territories and 150 openings by the end of the year.

Current franchisees continue to reinvest in the brand. Recent growth at JETSET includes 18 territories that were purchased by existing franchise partners. According to JETSET, its locations have an average unit volume of $1.13 million in revenue.

“This milestone is especially meaningful because it reflects both new franchise partner demand and continued growth from our existing owners,” said Tamara Galinsky, founder and brand president of JETSET Pilates. “Reaching 400 territories so soon after we sold our 350th is a powerful reflection of how far JETSET has come, and we’re incredibly excited to build on this momentum as we continue expanding into new communities.”

The latest collection of territory deals includes Lincoln Park, Illinois; Austin, Texas;

Seattle; Charlotte and Wilmington, North Carolina; Tucson, Arizona; the New York metro market; Denver and Fort Collins, Colorado; San Francisco; Fort Myers, Florida; and Boston.

Growth at the franchise is being fueled by strong franchise partner demand, growing consumer interest in elevated Pilates concepts and a scalable support model designed to help the brand expand across key U.S. markets, the company said.

“As we continue expanding, our focus is on growing with intention and making sure our franchise partners have the tools, training, and support they need to succeed,” said Bert Albertse, CEO of JETSET Pilates. “We’ve prioritized operational infrastructure so franchisees can stay focused on delivering a premium studio experience and building strong communities. That foundation positions us well to continue scaling thoughtfully while maintaining the quality and consistency that define the JETSET experience.”

Based in Miami, Florida, JETSET was founded in 2012 and began franchising in 2020. JETSET said it has become known for 50-minute classes that combine strength, cardio, and Pilates-inspired movements for a full-body workout focused on wellness.

Given the health and fitness brand’s recent surge in growth, JETSET moved to a new 6,000-square-foot global headquarters facility in Miami last November.