JETSET Pilates strikes Arizona agreement

JETSET Pilates announced that it reached a new franchise agreement that will result in entry into Arizona for the first time.

The franchise said an agreement with franchisees Bill and Jen Hope marks the first phase of an expansion plan for the Phoenix-Scottsdale metro market. While the initial deal calls for 3 locations in Scottsdale, JETSET Pilates said it anticipates about 8 to 10 studios in the coming years.

“We chose JETSET because of its strong brand identity and talented leadership team that offers a support structure with well thought-out systems,” said Jen Hoge. “We wanted a brand we would be proud to own and that would strengthen our presence in the community, and JETSET fits right into that vision.”

Arizona expansion plans

JETSET said that the market’s growing population and wellness-focused lifestyle align with the brand’s boutique fitness concept and further expansion. Additionally, JETSET said it is actively targeting more expansion efforts in the Phoenix-Scottsdale metro area.

“This multi-unit agreement represents an exciting first step in our Arizona expansion,” said Bert Albertse, CEO of JETSET Pilates. “Bill and Jen are aligned with our vision for delivering a premium, experience-driven Pilates concept, and we’re confident they are the right partners to help grow the brand throughout the Phoenix–Scottsdale market.”

Altogether, about 200 JETSET Pilates studios are in development in the United States and Australia. Last November the company opened a new 6,000-square-foot headquarters in Miami, Florida and noted that it has witnessed nearly a 550% increase in membership.

National growth and development

New markets the brand entered last year include New York, Charlotte, Denver, Salt Lake City, San Diego, Austin, Houston, and Boston. More than 200 studios are currently in development.

“JETSET is designed for communities where wellness is not a trend, but a way of life,” said Tamara Galinsky, founder and brand president of JETSET Pilates. “The Phoenix–Scottsdale area reflects everything our brand stands for—movement, intention, and elevated experiences—and we’re thrilled to grow alongside franchise partners who share that vision.”