Papa Johns and Toy Story 5 mark first-ever collaboration

Disney and Pixar are bringing Toy Story 5 to theaters June 19, marking the franchise’s 30th anniversary, and this time around it will include its first pizza collaboration. Papa Johns will launch Toy Story 5-themed personal pizzas and dip cups, limited-edition collectibles, merchandise, immersive experiences and an in-app game in select markets worldwide.

“This collaboration unites two iconic brands rooted in quality, creativity and bringing people together,” Papa Johns Chief Marketing Officer Jenna Bromberg said in a statement. “The joy and imagination of Toy Story, combined with our commitment to great pizza is an authentic way for us to create something special — and delicious — for our fans.”

Chris Lyn-Sue, senior vice president and general manager of International at Papa Johns, added that this marks one of the company’s biggest worldwide collaborations to date.

“Toy Story is one of the most globally loved franchises of all time, and pizza has a unique way of bringing people together across cultures,” Lyn-Sue said in a statement.

Campaign elements will roll out through the end of July across key global markets, including Los Angeles, London, Seoul and Madrid. The campaign will be supported by a 360-degree global media buy, featuring a special custom-animated spot produced by Pixar Animation Studios. The full spot will launch June 1st, but fans can see a sneak peek on Papa Johns social channels today.

The Toy Story 5 personal pizza lineup includes:

• Space Ranger Roni: made with Papa Johns’ pizza sauce, cheese and double pepperoni

• Sheriff’s Round Up: made with smoky Southern-style barbeque sauce, cheese, grilled chicken and onions

• Reach for the Pie: pizza sauce, cheese, Italian sausage and banana peppers

Each pizza in the U.S. is paired with the new Rootin’ Tootin’ Ranch Dip cup, a creamy ranch-based sauce infused with pepperoni flavor, tomato, herbs and spices. Select international markets will also have Toy Story 5 collectibles (Woody, Buzz Lightyear and Jessie characters) available for eligible pizza purchases, while supplies last.

The Toy Story 5 personal pizzas are available nationwide in the U.S. starting at $6.99 from June 1 to July 19, as well as 42 international markets for a limited time.

“Toy Story is beloved by generations, and our all-new movie Toy Story 5 continues the legacy in a fresh and exciting way,” Lylle Breier, EVP, partnerships, promotions, synergy & events at The Walt Disney Studios, said in a statement. “We are thrilled to collaborate with Papa Johns and bring Toy Story to fans in a whole new flavor — literally. Our collaboration is the perfect blend of comfort, nostalgia and something refreshingly new, taking the celebration to infinity and beyond.”

Toy Story is one of the most popular franchises in cinematic history. When the original Toy Story debuted in 1995, it generated $400 million and earned a Special Achievement Academy Award. The franchise has since grossed over $3.3 billion worldwide.

Papa Johns could use the tailwind. The company has experienced back-to-back quarterly same-store sales declines in its North American market, while domestic sales in 2025 fell by 1%, according to Technomic data. The company announced earlier this year that it expects to close about 300 restaurants by the end of 2027.

This campaign joins a growing list of restaurant brands collaborating with major movie or TV franchises to reinforce top-of-mind awareness. Pizza Hut just teamed up with Space Jam to celebrate the movie’s 30th anniversary, for instance. Starbucks has released a new beverage collection to celebrate “The Devil Wears Prada 2.”

Burger King has introduced a limited-time menu celebrating the movie Star Wars: The Mandalorian and Grogu. And, McDonald’s has teamed up with Netflix to launch a Stranger Things: Tales from ’85 Happy Meal, which comes on the heels of its KPop Demon Hunters Meal and Minecraft Meal.