TL;DR
FAT Brands has expanded in Africa with a new Fatburger & Buffalo's Express co-branded development deal in the Democratic Republic of Congo. The deal is part of FAT Brands' strategy to grow its presence in Africa, where it sees great opportunity for fast casual food concepts.
“We have been strategically looking for ways to further grow FAT Brands’ presence in Africa since opening in Tunisia and Egypt several years ago and see great opportunity in the Democratic Republic of Congo in terms of the demand for fast casual food concepts,” said Andy Wiederhorn, CEO of FAT Brands. “We look forward to partnering with NAIA SARL Ltd. to bring our classic burgers and wings to Congo.”
Ever since the first Fatburger opened in Los Angeles over 70 years ago, the chain has been known for its delicious, grilled-to-perfection and cooked to order burgers. Founder Lovie Yancey believed that a big burger with everything on it is a meal in itself; at Fatburger “everything” is not just the usual roster of toppings. Burgers can be customized with everything from bacon and eggs to chili, jalapenos and onion rings.
In addition to its famous burgers, the Fatburger menu also includes Fat and Skinny fries, sweet potato fries, scratch-made onion rings, turkeyburgers, chicken sandwiches, and hand scooped milkshakes made from 100% real ice cream.
From the Buffalo’s Express menu, patrons can choose bone-in or boneless wings accompanied by a wide variety of proprietary sauces ranging from sweet to spicy to mild to hot.
In this story
This story was originally published in Franchising.com on March 10, 2021. Burnaze summarizes and links to the original reporting.
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