Dog Haus Maps Out East Bay Expansion with Six-Location Franchise Agreement

Alex Munoz and Wesley Olson, co-founders and managing partners of NoCal Ventures, plan to kick off their Dog Haus venture with the opening of their first location in 2024. The East Bay cities where the new restaurants will debut include Brentwood, Livermore, Dublin, San Ramon, Walnut Creek and Concord.

“Choosing Alex and Wesley as partners was a no-brainer for us,” said Dog Haus Executive Vice President of Franchise Development Erik Hartung. “We’re thrilled to be working with a duo whose business acumen and energy are almost impossible to match. I can’t wait to see what they do with our brand to make the East Bay an even greater market for us.”

Munoz, a seasoned IT industry professional with more than 25 years of experience and the current CEO of a cutting-edge software development company, joins forces with Olson, an accomplished real estate broker and investor with more than two decades of experience in the East Bay area.

“We are ecstatic to be a part of the Dog Haus brand,” said Munoz. “We love the casual, open and modern atmosphere, the large craft beer selections on tap, the brand’s emphasis on becoming active in the communities it does business and of course, the delicious, high-quality food. Both of us love Dog Haus’ emphasis on new flavor combinations, sustainable ingredients and ensuring there’s something for everyone on the menu.”

Munoz holds two doctoral degrees - one in information technology and another in business administration, focusing on startups and business development in competitive markets. He also serves as CEO and president of SpotOn Teaching Inc., a non-profit 501(c)3 community benefit organization dedicated to providing educational opportunities for the next generation of scientists and inventors.

Olson owns and operates the WR Properties real estate agency in the East Bay area, with special expertise in property investments and client services. He has built and sold several successful companies and is co-founder of the WRIGHTT Foundation, which is dedicated to reaching out to at-risk teens and parents with at-risk teens while providing safe, secure and confidential resources and support.

Founded by longtime friends in Pasadena, California, in 2010, Dog Haus has gourmet hot dogs, sausages, burgers, as well as plant-based and fried chicken creations, creative full bar program and The Absolute Brands.