TL;DR
Buffalo Wild Wings launched a March Madness campaign to encourage fans to watch games at their restaurants. The campaign was created by the Martin Agency and features several humorous spots.
Buffalo Wild Wings is eager to get basketball fans’ attention during this year’s March Madness, according to an AdAge report.
The sports bar franchise has launched a creative campaign in part to encourage brand enthusiasts to enjoy the sport of basketball at one of their restaurants instead of opting to watch at home, according to the article. The campaign was created by the Martin Agency, which is based in Richmond, Virginia, and features several humorous spots, AdAge reported.
The “That’s March Madness” spot, for example, is meant to encourage people to view games at a Buffalo Wild Wings restaurant, while the “Overtime” spot will only air if a game goes into overtime, according to the article.
In this story
This story was originally published in 1851 Franchise on March 14, 2019. Burnaze summarizes and links to the original reporting.
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