HTeaO to Lets Local Stores Create Their Own Mystery Tea Blends

HTeaO, the nation’s leading iced tea franchise, is putting a local twist on its expansive tea lineup with the launch of Mystery Mix, a month-long promotion featuring a different secret tea blend at each participating HTeaO location. Available September 1 through September 30, Mystery Mix invites guests to try their local store’s one-of-a-kind creation and see if they can crack the flavor combination.

For the promotion, each HTeaO location will create its own Mystery Mix by combining equal parts of two tea flavors. Stores can put their own spin on the promotion by featuring a secret-menu favorite already popular among regulars, creating a blend inspired by local school colors or community pride, or dreaming up an entirely new combination.

“Tea has always been about choice and discovery at HTeaO, and Mystery Mix gives our stores a chance to have some fun with that in a really local way,” said Kelsey McManemin, Senior Vice President of Marketing at HTeaO. “No two communities are exactly alike, and this promotion lets each location create something that feels uniquely theirs. We love the idea of guests trying the blend, swapping guesses with friends, and even visiting another HTeaO to see what Mystery Mix they created.”

The possibilities range from fruity and refreshing to unexpected flavor combinations. For example, a store might pair Sweet Georgia Peach with Sweet Blueberry Green for a blend reminiscent of a peach ring, combine Sweet Wild Raspberry with Sweet Almond Green for notes of raspberry almond biscotti, or create something completely original for its community. The exact combination at each location will remain under wraps throughout the promotion, adding an element of surprise with every sip.

Mystery Mix will be available throughout September in-store, through the drive-thru and via the HTeaO mobile app. Guests can enjoy their location’s blend as an iced tea, hot tea or tea latte, depending on the ingredients in the store’s selected mix.

The promotion celebrates the variety at the heart of the HTeaO experience while giving local stores an opportunity to showcase their creativity and personalities. Because every location selects its own blend, guests can visit multiple HTeaO stores throughout the month to discover entirely different Mystery Mixes.