TL;DR
HTeaO, a leading iced tea franchise, raised $134,166 in partnership with Alex's Lemonade Stand Foundation, funding over 2,680 hours of pediatric cancer research. The fundraising initiative is part of HTeaO's Brewing Purpose platform, which has raised a combined $281,477 over two years.
HTeaO, the nation’s leading iced tea franchise, is proud to announce that its May fundraising initiative in partnership with Alex’s Lemonade Stand Foundation (ALSF) raised $134,166, funding over 2,680 hours of critical pediatric cancer research and supporting ALSF’s mission to change the lives of children with cancer through funding impactful research, raising awareness, supporting families and empowering everyone to help cure childhood cancer.
Throughout May, guests were invited to round up their purchases at HTeaO locations across the country or host their own lemonade stands, joining a nationwide effort to support children and families facing cancer. As a symbol of the campaign, HTeaO once again swapped its signature blue straws for yellow, giving a nod to gold, the color most commonly associated with pediatric cancer awareness.
Now in its second year partnering with ALSF, HTeaO and its guests have raised a combined $281,477 over the past two years, helping fund critical pediatric cancer research and support services for families facing childhood cancer.
The effort was part of HTeaO’s larger Brewing Purpose platform, a brand pillar focused on serving communities beyond the cup. By engaging customers in both in-store and at-home activations, the initiative made it easy for individuals and families to get involved and make an impact.
“We are incredibly grateful to our guests, franchisees and team members who came together to support this campaign,” said Kelsey McManemin, Senior Vice President of Marketing at HTeaO. “Raising more than $134,000 in a single month is a powerful reminder of what can happen when people rally around a cause that matters. Every donation, every round-up and every lemonade stand contributed to something much bigger, helping fund critical research and support families navigating childhood cancer.”
Funds raised through the campaign will go directly to ALSF, the nation’s largest independent childhood cancer charity. ALSF has funded more than 1,500 research projects and helped over 15,000 families access critical treatment and support services through its programs.
In this story
This story was originally published by Ben Coley in QSR Magazine on June 16, 2026. Burnaze summarizes and links to the original reporting.
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