Exit Factor Welcomes Peter Giese as President

Exit Factor, a business coaching franchise that helps entrepreneurs build valuable, sellable companies, has named Peter Giese president. Giese has more than 25 years of experience in franchising and acquisitions, previously serving in leadership roles with Realogy Holdings Corp., United Real Estate and Engel & Völkers Florida. He now oversees Exit Factor’s strategic direction, franchise development and national expansion.

“Exit Factor addresses a very fragmented industry of business consulting services to small and medium-sized businesses that don’t offer consistent services,” Giese said. “Our franchise system addresses this by building a national network and offering a consistent blueprint on how to genuinely change a business owner’s financial future through our consulting packages. After I met with Exit Factor leadership, it was clear that we were aligned on the global opportunity and the problem we were solving by offering this service as a franchise.”

Throughout his career, Giese has been involved in hundreds of small-business acquisitions. He estimates that 80% of those businesses were acquired at a discount because their owners had not planned early enough for an exit.

“At Exit Factor, we can help business owners change that trajectory so they can sell their businesses for their full potential value,” he said. “United Franchise Group’s backing gives us a franchisee-first culture, along with the technology and support to stay ahead of AI trends and position our franchisees as leaders in this space.”

In addition to Giese’s appointment, Exit Factor has welcomed four corporate team members to strengthen franchisee support and operational capabilities. David Blouin is the new director of national accounts; Jennifer Fonseca supports franchisee onboarding, education and ongoing training initiatives as a corporate trainer; Kristen Hicks, the new executive assistant, provides executive and administrative support to strengthen internal operations; and Richa Soni serves as marketing coordinator.

“These appointments reflect our commitment to building a strong foundation for sustainable growth,” said Giese. “As our franchise network expands, it’s critical that we invest in the people and resources that help our owners succeed. Our focus is on strengthening franchisee support, creating new business opportunities and ensuring we have the right infrastructure in place to scale effectively.”

Giese seeks to inspire and empower team members to continually raise their standards and strive for greater success both professionally and personally. “Leadership to me is a personal calling, and that calling is a responsibility to serve your customers and employees and develop them into leaders.”

Jessica Fialkovich, founder of Exit Factor, said Giese is the ideal person for this role because of his franchise development experience and operational leadership skills. “His ability to identify growth opportunities and execute strategies that drive meaningful results will be invaluable as we enter our next chapter. With Peter leading the brand’s expansion efforts, we’re well-positioned to strengthen our franchise network and bring Exit Factor’s services to even more business owners,” Fialkovich said.

When he’s not working, Giese loves coaching youth sports. “One thing I learned along the way is that leading young athletes can sometimes be more challenging than leading franchise owners!”

Exit Factor’s one-on-one consulting services and online programs help entrepreneurs improve their company’s efficiency, value and ability to exit. The brand has expanded its leadership amid continued development momentum, including franchise agreements in Ireland, the Czech Republic and Australia.