HIIT Brand Sweat440 Inks New Franchise Deals Across US

Sweat440 is reigniting its growth strategy with 62 new franchise units in development, marking a major comeback after the boutique fitness brand paused sales during the pandemic and reopened its franchise program last September.

Since then, the Miami-founded high-intensity interval training brand has opened 23 studios.

The brand is expanding into Dallas with 10 units awarded to three operators, along with new studios slated for Washington, D.C., Salt Lake City, Orlando, Naples, South Miami and New York. Notably, two of the largest deals in the pipeline (22 new locations across New Jersey and 12 more in South Florida) were both secured by existing franchisees eager to scale their footprint.

“When we reopened the franchise opportunity recently, it was the existing franchisees who were first in line,” Sweat440 co-founder Cody Patrick noted last fall. “This level of enthusiasm is great for the brand because it means experienced owners will be at the helm of new locations moving forward.”

More deals are reportedly in the works, with several in late-stage negotiations.

“We’re excited to grow with franchisees who understand our culture, operations and vision,” Patrick said. “Our measured approach to growth post-pandemic has positioned us for long-term success, and these new development agreements are a reflection of that strategy and the happiness of our current operators.”

Sweat440, known for its 40-minute, instructor-led HIIT workouts on a rotating circuit, offers a franchise model where classes start every 10 minutes, allowing for maximum scheduling flexibility and studio utilization.

Looking ahead, Patrick said the fitness franchise is prepared for steady national growth. “I’d like to see 50 to 100 units per year for the next three to five years,” he said. “We have been very patient, and believe that the market has stabilized, our model is solid and we are ready for measured growth.”