Survey Finds Consumer Sentiment On The Decline

Consumer sentiment takes a dive in August, with the University of Michigan's sentiment index falling by 13.5% from July.

Read the original at Franchising.com
Survey Finds Consumer Sentiment On The Decline

TL;DR

The University of Michigan's sentiment index fell by 13.5% from July to August, indicating a decline in consumer sentiment due to the Delta variant of Covid-19. The index dropped to a level just below the April 2020 low of 71.8.

The Delta variant of Covid-19 and the associated rise in infections has spooked Americans. Consumer confidence took a dive in August dropping below where it was in April 2020 when the first Covid-19 outbreak halted the US economy, according to a new study from the University of Michigan.

The University of Michigan’s preliminary sentiment index fell by 13.5% from July to a level that was just below the April 2020 low of 71.8. Over the past five decades, the index has only recorded larger losses six other times.

"There is little doubt that the pandemic's resurgence due to the Delta variant has been met with a mixture of reason and emotion," said Richard Curtin, the survey’s chief economist. "Consumers have correctly reasoned that the economy's performance will be diminished over the next several months, but the extraordinary surge in negative economic assessments also reflects an emotional response, mainly from dashed hopes that the pandemic would soon end."

  • Get Started in Franchising

  • Franchise Rankings & Awards

  • Franchise Sales & Development

  • Featured Franchise Stories

Franchising.com is produced by Franchise Update Media. Franchise Update Media has its finger on the pulse of franchising with unrivalled audience intelligence and market driven data. No media company understands the franchise landscape deeper than Franchise Update Media.

1201 New York Avenue NW, Suite 300A Washington, DC 20005 PH. (408) 402-5681

  • Franchisee Financing & Lending

  • Site Selection & Real Estate

  • Supply Chain & Procurement

  • Annual Franchise Development Report

  • Multi-Unit Franchising Conference

  • Franchise Growth & Marketing Conference

  • Franchise Leadership & Development Conference

  • Multi-Unit Franchisee Magazine

  • Franchise Update Magazine

  • Franchise Update Franchisor Report

  • Franchising Express Report

  • International Franchise Report

  • Multi-Unit Franchisee Report

The multi-unit franchise opportunities listed above are not related to or endorsed by Multi-Unit Franchisee or Franchise Update Media Group. We are not engaged in, supporting, or endorsing any specific franchise, business opportunity, company or individual. No statement in this site is to be construed as a recommendation. We encourage prospective franchise buyers to perform extensive due diligence when considering a franchise opportunity.

In this story

This story was originally published by Kerry Pipes in Franchising.com on August 24, 2021. Burnaze summarizes and links to the original reporting.

Read the full story at Franchising.com

Liked this? Get the week's franchise news, explained

  • Sunday 8 AM ET weekly + a monthly deep dive
  • Sections picked for the industries you follow
  • Every claim linked to its source. Free.

Free. We'll ask you to confirm. Unsubscribe anytime.