TL;DR
Outback Steakhouse celebrates National Filet Mignon Day with premium steak options, reflecting a shift in consumer preferences towards casual, flexible dining experiences. The brand's Modern Steakhouse Survey finds that Americans prioritize quality and affordability in steakhouse experiences.
But while Americans’ appetite for premium steak remains strong, their idea of where and when to enjoy it is changing. Outback’s new Modern Steakhouse Survey finds that consumers still want the premium steak experience just with less formality and more flexibility for everyday dining.
That shift is already showing up in how Americans think about steakhouses: More than one-third (35%) say steak tastes best at a casual dining restaurant, ahead of an upscale steakhouse, fine dining restaurant or at home. Nearly half (46%) also view steakhouses through a casual lens, including 32% who say they have become more casual and accessible over time and 14% who have always considered them casual.
For Outback, the findings reinforce a belief that has shaped the brand from the beginning: a great steak should feel special but enjoying one should never feel stuffy. Good steak. Good mates. No fuss.
Additional findings from the Modern Steakhouse Survey include:
Quality still comes first: A top share of respondents prioritize tenderness, flavor and quality of the cut when ordering steak, compared with a smaller share who prioritize value for money.
Consumers still want steak to feel attainable: A majority believe a great steak dinner should be affordable, while a portion say a great steak dinner is worth paying more for.
Steakhouses are becoming part of everyday dining: A majority would consider a steakhouse for a family dinner with no special occasion, while a notable portion would choose one for a casual weeknight dinner.
Filet mignon may still hold prominence when it comes to premium steak, but consumers are prepared to enjoy it without excessive formality. This National Filet Mignon Day, Victoria’s Filet Mignon is offered with the brand's signature flavor and hospitality, intended for a relaxed dining atmosphere.
The Modern Steakhouse Survey was conducted online among 1,027 U.S. adults ages 18 and older from June 25–28, 2026, by Researchscape International on behalf of the sponsor. Demographic data was weighted by nine variables to represent the overall population.
In this story
This story was originally published in Franchising.com on September 9, 2026. Burnaze summarizes and links to the original reporting.
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