Tint World names new chief marketing officer

Tint World Automotive Styling Centers announced that it has a new chief marketing officer.

The automotive styling and window tinting services franchise reported today that it has appointed Christy Johnson to the position. Johnson joins the company following leadership roles with global franchise brands including Papa John’s and Yum! Brands.

Johnson is responsible for overseeing Tint World’s global marketing strategy and brand positioning, customer engagement initiatives, as well as franchise marketing. Additionally, the new chief marketing officer is leading the brand’s customer loyalty, digital and social storytelling, and franchise support to drive growth across the country and internationally.

New leadership role

“Christy brings a strategic mindset, significant marketing leadership and franchise expertise that will guide Tint World through its next phase of growth,” said Charles Bonfiglio, founder and CEO of Tint World. “She has a deep-rooted understanding of how to build brands that drive consumer engagement and build franchisee success. We’re excited to welcome her to the leadership team.”

Tint World said Johnson’s appointment reflects the franchise’s investment in “strengthening brand awareness, enhancing franchisee support and accelerating long-term domestic and international growth.” Johnson’s experience spans franchise operations, field and consumer marketing using data-driven best practices, according to Tint World.

“I’m excited to work alongside the team to further strengthen customer engagement and franchisee support across the system,” said Johnson. “Tint World is a lifestyle brand with an enthusiastic customer base and a strong franchise community. The opportunity to drive an integrated global marketing strategy to impact growth is exciting, and I look forward to leading the evolution of the brand.”

Company growth metrics

Last year, Tint World signed 39 new franchise agreements and reached system-wide store revenue of more than $100 million.

Tint World has more than 150 locations open and another 200-plus in development. The franchise says its goal is to have more than 600 locations. Founded in 1982 and based in Boca Raton, Florida, the company also has locations in Canada, Saudi Arabia, and United Arab Emirates.

In recent months, Tint World has made a number of executive moves. In its first quarter of 2026, Eric Taylor was named chief development officer while Craig Martin was appointed as vice president of finance.

Earlier this month, Tint World added two more key executives, including Victoria Coia as director of business development and Kevin Murray as vice president of real estate and construction.

In addition to window tinting services for vehicles, Tint World provides protective films, vehicle wraps, ceramic coatings, automotive electronics, and vehicle accessories