TL;DR
Slim Chickens has opened a new restaurant in Columbia, Mississippi, with multi-unit operating group Southern Partners spearheading the opening. The brand is expanding its presence in the state, offering its signature cooked-to-order chicken tenders and southern hospitality.
Slim Chickens announced today its new restaurant opening at 1923 Highway 45 North, 39705. Multi-unit operating group, Southern Partners, is spearheading the opening.
“We are looking forward to serving our cooked-to-order chicken tenders to more communities in Mississippi,” said Jackie Lobdell, vice president of franchise development at Slim Chickens. “Expanding our loyal following across the state is so exciting as we continue to see more residents in Mississippi embrace our southern hospitality and inviting atmosphere..”
The brand prides itself on its cooked-to-order fresh food and strong devoted fanbase, also known as “Slimthusiasts.” Slim Chickens has distinguished itself in the “better-chicken” segment by offering high-quality food and 17 house-made dipping sauces, allowing customers to enjoy a different flavor profile with each visit. Its menu is broader than many in the segment, offering chicken tenders, fresh salads, sandwiches, chicken and waffles, chicken wings and unique side items.
Fans also resonate with the southern contemporary look and feel, as well as the open and inviting layout of Slim Chickens restaurants, which speak to the hospitality mindset that anchors the brand.
Slim Chickens is a fast-casual brand in the better-chicken segment, built to scale across markets with flexible formats. Its diverse menu, cooked-to-order quality, and Southern hospitality continue to drive strong growth.
In this story
This story was originally published in Franchising.com on May 15, 2023. Burnaze summarizes and links to the original reporting.
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