Firehouse Subs® Signs Franchise Development Agreement in San Antonio

The brand announced today a multi-unit agreement with the operator, William Ellis, to develop new restaurants in San Antonio. This will result in more than 130 Firehouse Subs restaurants in Texas and further establish the brand’s growth in South Central Texas. The first restaurant under this agreement is expected to open in the summer of 2026, serving the brand’s signature hot subs and a menu built around consistency, value, and craveable flavor.

“Firehouse Subs has always been one of my favorite sandwich brands, and when I started exploring franchise opportunities, it quickly stood out because of the room it has to grow in San Antonio,” said William Ellis. “I look forward to bringing the brand to more neighborhoods across the west and north sides of the city and building something that becomes a true destination for the community.”

William Ellis is a young entrepreneur and commercial real estate developer bringing new growth to the Firehouse Subs brand in San Antonio. After beginning his career at a consulting firm following college, he later pivoted to explore opportunities in franchising. After extensive research, he recognized the brand’s strong growth potential and its connection to the community through the Firehouse Subs Public Safety Foundation®. He is focused on growing the brand locally and establishing Firehouse Subs as a go-to destination for guests across the region.

“We are proud to align with William Ellis, and we believe that he will make a strong impact in San Antonio,” said Kelly Crummer, Senior Director of Franchising at Firehouse Subs. “We offer entrepreneurs the opportunity to become part of a value-centric brand known for hearty food, heartfelt service, and strong operational support. We are in an exciting chapter of growth at Firehouse Subs, and we look forward to continuing to grow with the right partners.”