Firehouse Subs Set to Bring New Locations to Dallas-Fort Worth

The brand announced today a signed agreement with operator Chris Raleigh and the Serendipity Management Group to develop new restaurants in the Dallas-Fort Worth market. The agreement will build locations throughout Denton County, further establishing the brand’s growth in Texas. The first restaurant under the agreement is expected to open in early 2027, serving the brand’s signature hot subs and a menu built on consistency, value, and craveable flavor.

Raleigh brings decades of restaurant industry experience to Firehouse Subs and is committed to serving high-quality food and supporting their local community through the Firehouse Subs Public Safety Foundation.

“We were drawn to Firehouse Subs because of its strong brand reputation, exceptional food quality, and mission-driven culture,” said Raleigh. “We’re looking forward to growing the brand in Dallas–Fort Worth and opening restaurants that deliver great guest experiences while supporting first responders and local community organizations through the Firehouse Subs Public Safety Foundation.”

The agreement supports the broader growth strategy for Firehouse Subs, backed by operational efficiency, innovative restaurant design, and comprehensive franchisee support.

“We are proud to align with Chris, and we believe that he will make a strong impact in the Dallas- Fort Worth market,” said Kelly Crummer, Senior Director of Franchising at Firehouse Subs. “We offer entrepreneurs the opportunity to become part of a value-centric brand known for hearty food, heartfelt service, and strong operational support. We are in an exciting chapter of growth at Firehouse Subs, and we look forward to continuing to grow with the right partners.”

Firehouse Subs is actively seeking experienced, mission-oriented operators to support its next phase of growth, with a focus on offering franchises to multi-unit operators and disciplined single-unit owners with the vision, capability, and commitment necessary to support scalable growth. As the brand continues its expansion across the United States and Canada, it is prioritizing growth in high-potential, competitive markets, offering franchisees the opportunity to grow with a system built on strong operational excellence, meaningful community impact, and long-term brand durability.