ZIPS Partners With Mulberrys

VDA has established a new entity, Gemini Cleaners LLC, to serve as master franchisor of Mulberrys locations. In addition, the company announced it will explore opening and operating Mulberrys locations itself under separate business entities.

Members of the ZIPS corporate team will now support existing ZIPS and Mulberrys franchisees in opening and operating new locations, while courting additional investors to join the ZIPS/Mulberrys family. Mulberrys’ founder Dan Miller is continuing as an advisor to VDA and operator of existing Mulberrys locations in San Francisco.

“I am delighted to have found a good home for Mulberrys in ZIPS and its parent, VDA,” he said. “Both of these brands meet a need in the market and combined, provide excellent options for both consumers and franchisees. ZIPS was founded by a group of ambitious entrepreneurs who, like me, saw an opportunity to capture a specific consumer segment and create value for those customers. I am confident that under the curation of ZIPS and with the support of VDA, Mulberrys will flourish and bring its reimagined garment care offering to many more discerning customers.”

Mulberrys is a high-end, high-touch concept catering to clientele who place a premium on attention to detail. The brand also offers expert tailoring and alterations, wash and fold laundry subscriptions, leather cleaning, wedding gown care, and comforter and linen service. The company sees garment care as a craft and is built on the belief that “the difference is in the details…it’s the Mulberrys way.”

Stores provide free route delivery, a satisfaction guarantee, and details such as elegant packaging, wooden hangers, and collar stays, while offering guests comfortable seating, luxury décor, free coffee, and items for purchase including high-end garment care products and gift items.

The ZIPS brand caters to high-volume, price-sensitive consumers who enjoy ZIPS’ everyday low price and same-day service for dry cleaning and pressed laundry. The brand also offers wash and fold laundry by the pound, alterations, household item cleaning (comforters, blankets, etc.), and commercial services.