Gemini

Findrix's agency platform offers AI visibility in local context, helping multi-location brands understand their local discovery and measurement challenges.

AI search is changing the way customers discover automotive brands, with research now happening inside AI assistants that name two or three brands and explain why.

Multi-location businesses need to track AI visibility across all locations to understand where AI recommends their locations and how it describes them.

The concept of digital-out-of-home (DOOH) advertising is surging, and the TV screens located inside restaurants, gyms, salons and medical offices are reshaping how consumers discover local businesses.

Yext is expanding its Scout platform to help multi-location brands manage and optimize their visibility across AI-driven discovery engines like ChatGPT and Gemini.

Restaurant expansion and contraction are often explained by consumer demand, labor costs, menu innovation, or access to capital.

Franchise expert shares 10 key insights from years of growth data.

Amperity report finds AI influences 1,000 US consumers' spending habits

I was next visited in Chicago by Craveworthy Brands executives Josh Halpern and Sam Stanovich, who joined the multi-concept operator as chief brand officer and SVP of franchise leadership, respectively, following Cravewo

MULOs need localized unstructured citation strategies to improve AI search visibility

Franchise buyers have more tools than ever to research brands, and artificial intelligence (AI) is quickly becoming one of them.

An Uberall report reveals that 83 percent of QSR brands are invisible to AI search recommendations, posing a significant risk to customer discovery and foot traffic.

Picture two locations of the same quick-service restaurant brand, both in the same metro area, both with solid review scores, both with optimized Google Business Profiles.

Franchise sales are changing quickly as AI becomes a more active part of how candidates research brands.

Tracing the growth of Wingstop from a single Dallas location to a 3,000-unit global empire fueled by private equity and a scalable, takeout-centric model.

Franchise marketing has shifted, with SEO becoming a bigger factor, and the need for marketers to be visible across multiple platforms and trustworthy and authentic.

AI can supercharge franchise content marketing efforts with location-specific content creation.

ZIPS Cleaners partners with Mulberrys to develop and operate franchise locations across the United States.

InfiRay will unveil four groundbreaking thermal imaging products at the IWA Outdoor Classics 2024, including the Mate MAH50R and Tube TS60.

Jim Rouse joins Express as Vice President of Information Technology.

FASTSIGNS International, Inc. hosted its tenth annual Outside Sales Summit virtually, engaging over 475 sales professionals from five countries.