Locking Down Prime Territory: NTV360

The concept of digital-out-of-home (DOOH) advertising is surging, and the TV screens located inside restaurants, gyms, salons and medical offices are reshaping how consumers discover local businesses. NTV360 is a franchise that places those digital screens in busy local spots and sells the available ad space. By Jessica Petrucelli

The concept of digital-out-of-home (DOOH) advertising is surging, and the TV screens located inside restaurants, gyms, salons and medical offices are reshaping how consumers discover local businesses. NTV360 is a franchise that places those digital screens in busy local spots and sells the available ad space. Now, it finds itself at a moment of rare alignment with booming demand and shifting consumer behavior, creating a wide‑open opportunity for franchisees to secure premium locations before competitors catch up.

“DOOH and indoor billboards are exploding right now. It’s nearly a $29 billion industry globally, and it’s only growing,” said Claire Cone, director of franchise partnerships. “It’s essentially a race to secure the best physical real estate in every market. When you secure those prime, high-dwell locations, you lock down the most valuable visual real estate in your community and build an exclusive advertising footprint that competitors can’t touch.”

According to Cone, indoor billboards are no longer just for display. They’re a direct search catalyst in today’s AI-driven world.

“When a consumer sits in a local venue, seeing the screen triggers an immediate reaction. They pull out their phones and search for that business by name,” Cone said. “That surge in branded search does two things. It drives instant organic search traffic on Google, and more importantly, it feeds the AI models like ChatGPT, Gemini and Claude. Our indoor screens are the physical visual trigger that powers modern AI search authority.”

Additionally, Cone says the NTV360 model is unique because the brand isn’t reselling someone else’s software. The company’s product is a result of 20 years of proprietary technology.

“We’ve been in business for nearly 20 years,” she explained. “We didn’t buy off-the-shelf software; we spent decades building our own proprietary technology from the ground up. That puts us light-years ahead of standard digital signage startups.”

The company doesn’t just hand out franchises. It also does the heavy lifting to help close deals.

“What’s new right now is our proprietary CRM and marketing launch system,” Cone said. “It’s designed specifically to generate qualified local leads for franchisees from day one, giving them a rocketship launch at no extra charge.”

Cone noted that one of NTV360’s biggest assets is its corporate sales team, which regularly assists franchisees and operates at a consistent 80% close rate month over month. The brand also uses AI to modernize while trimming inflationary costs.

“We use AI internally to drive down operational and tech overhead. Instead of inflating fees or pushing tech expenses onto our franchisees, AI allows us to scale our corporate infrastructure efficiently so franchisees keep higher margins,” explained Cone.

Additionally, all trainers and onboarding specialists at NTV360 have personally sold the product, meaning they know the objections and challenges franchisees face because they’ve been in their shoes.

“We don’t guess what works. We beta-test every new product, pricing structure and bundle in our corporate market before rolling it out to franchisees,” Cone said. “What we teach is working in the field right now, not five or 10 years ago.”