TL;DR
Jiger Patel, a franchisee of Checkers & Rally's, discusses his decision to diversify his portfolio and grow the Checkers brand in the Philadelphia area. He operates multiple locations under SDA Management, including franchises for KFC, Checkers, and other brands.
Jiger Patel was born and raised in India, immigrating to the United States in 2000. He has been in the retail business for 16 years, starting as a Dunkin Donuts franchisee ultimately owning multiple locations in the Philadelphia area under the name SDA Management. SDA Management has grown and currently operates franchises for KFC, Checkers, Golden Corral, Taco Bell, Senoco, Shell, Choice and Friendly Mart.
I was looking to diversify my portfolio in the food industry. I saw a lot of potential to build the Checkers brand in this area so I decided it was a great opportunity.
The growth opportunity is tremendous. I love the direction and leadership of the brand. Being familiar with this market, we felt that we could make this concept flourish in the area and make it a big hit.
We pride ourselves on quality products and service.
Controlling the operations is the greatest challenge. We pride ourselves on providing consistently superior service and managing those expectations can be tricky at times. Finding the right real estate is the second challenge in this business. The perfect location is integral to success.
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In this story
This story was originally published in 1851 Franchise on January 20, 2017. Burnaze summarizes and links to the original reporting.
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