TL;DR
Consumer confidence increased in December, with a score of 57.8, according to Numerator's Consumer Confidence Score. The score reflects growing levels of comfort across the board, including the job market, household finances, and spending comfort levels.
According to Numerator, consumer confidence increased in December with growing levels of comfort across the board. The December Consumer Confidence Score was 57.8 (+1.
5 vs. November), which is an average of how consumers feel about the job market, their household finances, and their spending comfort levels. The Numerator Consumer Sentiment Tracker provides a comprehensive monthly view of consumer confidence, spending and saving considerations, and future financial outlook.
Here's the latest: 38% of consumers think it's very or somewhat easy to find employment in the current job market. 51% of consumers say their household's financial situation is currently good or very good. 43% of consumers are very or somewhat comfortable spending money on discretionary purchases right now.
Consumers with spare cash say they're putting it in savings (37%) and paying down debts (35%) while 12% of consumers say they do not have any spare cash. Given the holiday season, more than one in four consumers (28%) said they were using spare cash to vacation or travel. To save money, consumers are shopping for items on sale (42%), using coupons/discount codes (41%), and cooking at home (40%).
Thinking about one year from now, 32% think their finances will be better than they are now, 49% think they'll be the same, and 19% think they'll be worse.
In this story
This story was originally published by M. Scott Morris in Franchising.com on January 20, 2025. Burnaze summarizes and links to the original reporting.
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