Emerging Brand Smash My Trash Partners With Franchise FastLane to Accelerate Growth

As an accelerated turn-key franchise sales organization, Franchise FastLane is focused on helping emerging brands get the boost they need early in their franchise growth journeys. The Omaha, Nebraska-based organization currently works with 12 brands and is continuing to expand its reach and help more partner brands reach their development goals.

Franchise FastLane’s latest partner is Smash My Trash, a waste management service based out of Westfield, Indiana. Smash My Trash services include on-site smash services, whereby customers can reduce their dumpster haul volume 70% or more. This dramatic gain in efficiency results in net savings to the customer of 20-30%. Smash My Trash began operating in Houston in 2016 and has expanded to the Texas cities of Austin, Dallas and San Antonio. Its first franchise opened in 2019 in Oklahoma City, Oklahoma.

Franchise FastLane has proved pivotal in the brand’s accelerated growth since the two companies’ partnership began in 2019. To date, Smash My Trash has sold 29 markets, 20 of which are scheduled to open in 2020. Markets that will soon be serviced by a Smash My Trash franchise include Phoenix, Arizona; Orlando, Florida; Knoxville, Tennessee; and Salt Lake City, Utah. Overall, the brand anticipates it will have more than 100 markets sold by the end of 2020.

“Our available territories are going very quickly,” a Smash My Trash representative said.

In July of 2019, Smash My Trash was receiving a great deal of interest in its franchise offering and needed help sorting through leads.

“[Partnering with Franchise FastLane] was really just a function of being inundated with franchise inquiries,” a brand representative said. “It was a wonderful problem to have, but our franchise development team was spending a tremendous amount of time fielding inquiries and leads. We needed to find a better way.”

A member of the brand’s legal team recommended Franchise FastLane based on the company’s impressive track record serving emerging brands and overall industry reputation. Once Smash My Trash dug in, Franchise FastLane’s expertise proved to be an excellent fit for its needs.

“First and foremost, Franchise FastLane specializes in service-based models,” the Smash My Trash representative said. “They clearly understand how to position concepts like ours for success. The team also spent a lot of time reviewing our FDD and ensuring our franchise model would appeal to the appropriate type of candidate, as well as to the broker universe.”

Franchise FastLane was also a financially viable option for the emerging franchise, and was even more appealing due to its highly personalized service.

“They have a boutique feel to them—they’ve been very professional, thorough and detail-oriented through the process,” the representative said. The rest, as they say, is history: Smash My Trash enlisted Franchise FastLane to handle franchise growth while it focused on its business operations and franchisees, creating a partnership that is only growing stronger by the day.

“Thanks to Franchise FastLane, we can now focus on operational responsibility as opposed to being on the phone all day long,” the Smash My Trash representative said.

For the Franchise FastLane team, the success already seen with Smash My Trash is further evidence of the viability of the company’s approach to franchise growth.

“Now that we’ve gotten started, Smash My Trash is currently leading all of our partner franchisors with the largest new lead flow, because candidates recognize how transformative the business,” said Franchise FastLane CEO Ryan Zink. “Such a strong offering has made the sales presentation a winner, especially when it comes to calling out the simplicity of the brand’s operations. We’re excited to see where Smash My Trash grows.”