TL;DR
Playa Bowls has reached a milestone of 300 shops, with the latest location opening in Atlanta's Buckhead neighborhood. The brand's founder and chief marketing officer, Taylor, reflects on the journey from a small cart on the boardwalk to a successful franchise with a wide range of menu options.
“Playa Bowls began with a pure vision, a blender, and a love for surfing. We knew the owner of a pizza shop on the boardwalk, and he let us set up our little cart outside. I’d spend the day passing out samples, hoping people would love these bowls as much as I did – something light, delicious, nutritious, and fueling after a surf,” said Taylor, the brand’s founder and chief marketing officer. “Seeing that vision turn into 300 shops is unreal. I love how Playa Bowls has become part of so many diverse communities.”
The 300th Playa Bowls shop is celebrating its grand opening in Atlanta’s fast-paced Buckhead neighborhood on March 29, marking a new chapter in the brand’s journey. This milestone reflects the strength of the concept and the dedication of Playa Bowls’ franchise owners, building their own legacies while bringing the brand’s fresh, feel-good flavors to new communities.
Guests at Playa Bowls can pick from an extensive menu of delicious bowls or customize their own. They can choose from a variety of unique blends made with superfruits, including acai, pitaya, coconut, kale, banana, oatmeal, and mango. Tasty and nutritious toppings, such as fresh-cut fruits, seeds, nuts, granola, dried berries, and nut butter, are also available as add-ons. The superfruit bowl shop also offers a selection of juices, smoothies, cold brews and other grab & go items. Playa Bowls can be made vegan or gluten-free, and can be adapted to integrate into Whole30, Keto and Paleo diets.
In this story
This story was originally published in Franchising.com on April 7, 2025. Burnaze summarizes and links to the original reporting.
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