TL;DR
Smoothie King is nearing the end of a four-year initiative to remove added sugar and artificial ingredients from its smoothies. The company has cleaned 85 to 90 percent of its ingredients as part of the effort.
Smoothie King is in the final stages of a four year initiative to rid its smoothies of added sugar and other artificial ingredients. The grand plan is finally nearing company-wide rollout.
“We never actually realized what we used to have, frankly. When you buy protein powder, you assume it’s just protein powder. But once we went through, we found out that we had to clean more than we thought,” said Wan Kim, CEO of Smoothie King. “Literally we cleaned 85 to 90 percent of our ingredients, it was a massive job.”
In this story
This story was originally published in 1851 Franchise on November 30, 2018. Burnaze summarizes and links to the original reporting.
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