Smoothie King Hires New CMO to Kick Off Rebrand

Smoothie King has announced the hiring of restaurant industry veteran Rebecca Miller as its new CMO as the brand prepares for ample strategic change in 2019. Miller has been active in the role since late last month.

MIller previously served as SVP of Marketing at On The Border Mexican Cantina and prior to that, spent 9 years in various brand marketing and product innovation roles at Pizza Hut. In her new role, Miller will be tasked with supporting the franchise brand’s growth, an upcoming rebrand and strategy for its Clean Blends initiative, which involves the incorporation of more whole fruits and vegetables and the elimination of artificial colors, flavors, preservatives and added sugar from many of its menu options.

"I look forward to helping Smoothie King further its mission to inspire guests to lead healthy, active lifestyles, while supporting growth and franchisee success," Miller said in a statement. "[Smoothie King CEO Wan Kim] and the team have such a clear vision for this brand, and I am eager to help realize it at both the corporate and local levels."